Bad Ass By Choice
Athlete sprinting on misty road at dawn
— A Movement

AVERAGE IS
UNACCEPTABLE.

WHATEVER YOU DO. BE BAD ASS.

This isn't about proving yourself to the world. It's about refusing to become less than you're capable of. Show up. Own your choices. Do the work. Become the Bad Ass you were meant to be.

MAKE THE CHOICE READ THE CODE
02 — The Truth

This Is Not
Motivation.

Motivation fades. Feelings change. Life gets hard.

Bad Ass By Choice is about becoming the type of person who shows up anyway. Especially when you don't feel like it.

OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/OWNERSHIP/DISCIPLINE/GROWTH/ACTION/
AVERAGE IS UNACCEPTABLE. WHATEVER YOU DO. BE BAD ASS.
NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/NO EXCUSES/NO BLAME/NO WAITING/MAKE THE CHOICE/
03 — The Code

The Bad Ass
Code.

Seven principles. No exceptions. No excuses. This is The Code.

Own Everything

Your life is yours. Own every outcome.

Keep Your Word

Integrity begins when nobody is watching.

Do Hard Things

Comfort builds average. Hard things build character.

Stay Disciplined

Discipline doesn't care how you feel.

Improve Daily

Never arrive. Always improve.

Lead By Example

Leadership is earned, never demanded.

NEVER QUIT

Quitting is always a choice. So is continuing.

04 — The Choice

Every Day. Two Paths.

Path A
LIVE BY DEFAULT
  • Excuses
  • Blame
  • COMPLACENCY
  • Procrastination
  • BROKEN PROMISES
Path B
LIVE BY CHOICE
  • Ownership
  • Integrity
  • Discipline
  • Action
  • Growth

The choice is yours.

THE BAD ASS IS ALREADY IN YOU.NOW PROVE IT.

One decision today can change the next thirty years.

05 — The Challenge

30 Day
Bad Ass
Challenge.

This isn't a challenge to impress anyone else. It's a challenge to meet the person you know you're capable of becoming.

  • Daily Mission
  • Daily Accountability
  • Build Unbreakable Discipline
  • Become Bad Ass By Choice
Enlist

MAKE THE CHOICE.

Your next thirty days start with one decision.

100% FREE. Daily emails. 30 days that change everything.

The Life
You Want
Is Built By Choice.

You can continue making excuses. Or you can become Bad Ass By Choice.

MAKE THE CHOICE