Terms & Conditions
Effective Date: January 1, 2026
1. Agreement to These Terms
These Terms & Conditions ("Terms") form a binding agreement between you and Bad Ass By Choice ("Company," "we," "us," or "our") governing your access to and use of the website badassbychoice.com, our products, programs, challenges, content, and any related services (collectively, the "Services").
By accessing or using the Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Services.
2. Eligibility
You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Services. By using the Services, you represent that you meet this requirement and that all information you provide is accurate and current.
3. Accounts
If you create an account, you are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. Notify us immediately of any unauthorized use. We may suspend or terminate accounts that violate these Terms.
4. Purchases, Programs, and Payments
- All prices are listed in the currency shown at checkout and may change without notice.
- By placing an order, you authorize us (and our payment processors) to charge your payment method for the total amount, including taxes and shipping where applicable.
- Orders are subject to acceptance and availability. We may refuse or cancel any order at our discretion, including for suspected fraud or pricing errors.
- Digital products, programs, and challenges become available upon successful payment.
5. Refunds and Cancellations
Unless required by law or stated otherwise at the point of sale, digital products, downloads, and program access fees are non-refundable once delivered or accessed. Physical product returns, exchanges, and refunds (where offered) are governed by the policy posted on the relevant product page or order confirmation.
6. Intellectual Property
All content on the Services — including text, graphics, logos, photographs, videos, audio, designs, code, and the "Bad Ass By Choice" name and marks — is owned by or licensed to us and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your personal, non-commercial use.
You may not copy, modify, distribute, sell, lease, reverse engineer, or create derivative works from any part of the Services without our prior written consent.
7. User Content
If you submit content to the Services (reviews, comments, photos, challenge submissions, testimonials, etc.), you grant us a worldwide, royalty-free, perpetual, irrevocable, sublicensable license to use, reproduce, modify, publish, distribute, and display that content in connection with our business. You represent that you own or have the necessary rights to the content you submit and that it does not violate the rights of any third party.
8. Acceptable Use
You agree not to:
- Use the Services for any unlawful, harmful, or abusive purpose;
- Attempt to gain unauthorized access to any portion of the Services or related systems;
- Interfere with or disrupt the Services or servers;
- Upload viruses, malware, or any malicious code;
- Scrape, harvest, or collect data from the Services without our consent;
- Impersonate any person or misrepresent your affiliation with anyone;
- Harass, threaten, or abuse other users or our staff.
9. Health, Fitness, and Mindset Disclaimer
The Services may include content related to mindset, lifestyle, fitness, nutrition, and personal development. This content is provided for informational and motivational purposes only and is not medical, psychological, legal, or financial advice. Consult a qualified professional before starting any new exercise, diet, supplement, or lifestyle program. You assume full responsibility for any actions you take based on content from the Services.
10. Third-Party Links and Services
The Services may contain links to third-party websites, products, or services. We do not control and are not responsible for the content, policies, or practices of any third party. Your interactions with third parties are solely between you and them.
11. Disclaimers
THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL COMPONENTS, OR THAT ANY SPECIFIC RESULTS WILL BE ACHIEVED.
12. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, BAD ASS BY CHOICE AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICES. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100), WHICHEVER IS GREATER.
13. Indemnification
You agree to indemnify, defend, and hold harmless Bad Ass By Choice and its affiliates from any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Services, your User Content, or your violation of these Terms or any law or third-party rights.
14. Termination
We may suspend or terminate your access to the Services at any time, with or without notice, for any reason, including if we believe you have violated these Terms. Upon termination, your right to use the Services immediately ceases. Sections intended by their nature to survive termination will continue in effect.
15. Governing Law and Dispute Resolution
These Terms are governed by the laws of the jurisdiction in which Bad Ass By Choice is established, without regard to its conflict-of-laws principles. Any dispute arising from these Terms or the Services will be resolved exclusively in the courts of that jurisdiction, unless applicable law provides otherwise.
16. Changes to These Terms
We may modify these Terms at any time. When we do, we will update the "Effective Date" above and, when appropriate, notify you through the Site. Your continued use of the Services after changes become effective constitutes acceptance of the updated Terms.
17. Miscellaneous
These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Services. If any provision is found unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision is not a waiver of that right or provision. You may not assign these Terms without our prior written consent; we may assign them freely.
18. Contact Us
Questions about these Terms? Contact us at:
Bad Ass By Choice
Email: legal@badassbychoice.com
